Sdoks Photos


Name and Logo



I was using ‘Sdoks photos’ for my photography name. wanted to use my initials but it is not possible as it would be ‘S.A.D’ which is the word sad. I then thought of using Sandra A. Doku photography but I think it is too long. For now I am using Sdoks photos which I think is short and represents my name and surname.


This is how I started my logo, when I had no idea of how I wanted it to look like. I then started doing events and I had the idea of doing a photo collage around my logo and include it as part of my logo.

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When I decided that I wanted to focus more on fashion photography I had to change my logo and have something that was more linked to my new style and fashion photography. So I looked at different ideas.

Logo Ideas:


I looked at different logos but only found few interesting ones so I decided to start by thinking of which colours I would like to have in the logo and I thought Magenta, Black and White.

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By combining these colours I came up with this ideas:

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and after asking people around they suggested what I could have add to eat or what I could have taken off and this was the outcome.

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After the formative assessments, though, I had to rethink my logo and I came up with this one, as people suggested as I should make it less complicated and the idea of using my initials wasn’t working.


I am still not too sure about it and I am still working on it.


Insurance is a protection you have for your self in case of a financial loss or you damage something which is very expensive. You can buy car insurance, home insurance, travel insurance and even insurance on your camera equipment. Buy buying insurance on this like this you will be covered in case you damage or lose something, you will just have to pay a specific amount each month, it all depends on you insurance policy. You can choose what your insurance should protect you against, then an insurer will calculate the risk which the events to be insured will happen and then they can determine the price you have to pay. You can then choose a policy, pay the premium and make a claim, in case something happens that’s covered by the policy, you can claim on your insurance. Many people do not know how important it is to have an insurance, some of them are compulsory like the car insurance you cannot drive without it, but if there’s something which is really important to you but you are not insured on it then you have to make it. For example, camera insurance, I do not have one at the moment but I am planning to ensure my camera equipment very soon, so for now I looked at different companies where I could get insurance for a good price, so far I’ve seen: Protect your bubble , Help U cover ,  Eversure Insurance  and Towergate. The one which stood out to me was Towergate, because a friend uses this one as well and suggested to try it as if I pay for a certain amount their insurance could cover not only my camera equipment but I could insure other things as well.

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Public Liability Insurance

If you have a business like for example a studio where people come to have their photos taken then you need public liability insurance. Reason is, in case one of your clients hurt themselves whilst in the premises they could accuse you of anything at all. Thanks to this insurance, though, you will be fully covered for any accident which happens to them in your premises. For now I am not going to get this insurance as I am not owning any kind of business and I do not do anything that could in any way risk a third party. If you work overseas at all, it is important to make sure your insurance policy comes with an adequate passport. Public liability insurance is often sold as part of a larger package, bundled with extra features relevant to your trade.

Companies: Simply business, Hiscox, Premier Business Care, Direct Line, Fast Quote, Churchill, Natwest, Trade Direct Insurance. The price for public liability insurance can be affected predominantly by the company’s annual turnover.


Media Law and ethics

Subdivision of ethics dealing with specific standards of media and principles and it includes broadcast media, theatre, film and arts.

For example broadcast media in the UK is divided into two categories: public service broadcasting and commercial broadcasting. For example the BBC they are funded by license fees paid by anyone who watches live television, so they don’t have private owners. Private media companies are owned by individuals or families. Broadcast journalists must follow ethical guidelines set out in the Ofcom Broadcasting Code. Newspaper journalists follow ethical codes like the Editors’ Code of Practice. When writing a story journalists must consider both legal and ethical issues. Journalist can report and write about things which are acceptable to the Law and that cannot harm people and they also need to consider Ethical issues, which is writing something which is morally right regardless of what the law says.

Giving those criticised a ‘right of reply’ and respecting people’s privacy, particularly in times of grief or illness its included in the codes. Privacy, News manipulation, conflict with the Law are the most talked topics regarding the Media ethics.

Visiting Lectures

Dylan Thomas 

He is the first visiting lecture we had this year. He assisted photographers like Lord Snowdon. He is known for his interiors and still life, he also does portraits and other commercials. After his presentation, we had the chance to have him with us during a workshop around Royal William Yard. Despite the very cold weather it was a really good day and a great opportunity to have tips and listen to what Dylan Thomas had to say about our work and also what I thought was really useful was when he talked about how he promoted himself, I think it helped a lot of us to have more ideas on how to promote our work.

Final images from the day:

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Rebecca Swift 

We were very lucky to have Rebecca Swift with us. She has been in the photography industry for over 20 years and she is one of the founding members of Getty Images. Now she is responsible for collating and building image collections for IStock. In the morning session, she gave us a brief introduction of herself and what she does and also talked about the different trends, then we all had the chance to show her images of the trends we decided to work on. She gave me tips and suggestions of what I could have changed to make the photo look better. I personally think we were really lucky to have her as a visiting lecture and she introduced us to many interesting subjects I did not know about.

Ian Catling 





Controversy around borders and building walls from a country to another are rapidly  increasing but the global information is unstoppable.

Today everyone has instantaneous access to document and shares stories and ideas in every part of the world, this increases people cultural curiosity.

The trend, Global Neighborhood, shows how everyone is becoming internationally connected. We have never seen many people, in different corners of the world having so much in common, but never before have the things that divide them been so transparent. Recession in North America can destroy jobs in Asia. Aerosol use in Europe can cause skin cancers in South America. Shocking footage about the slave trade in Libya was rapidly diffused around the net and communities around the world reacted to this, by signing petitions, protesting and striking. People are seeing what is going on on the other side of the world and it matters much more now.

The global neighbourhood we have today has many imperfections and it is not equally balanced. Its residents are not all fairly treated; they do not have the same opportunities. Great transformations do not affect everyone equally but it benefits some and disadvantages others.

Industrial restructuring in the North can reduce poverty in the South, at this same time it can enlarge markets for the North. This shows how many states are still depending on other states, in this case the South need to depend on the north to overcome his poverty and it should not be like this, these two states should have had an equal state in an ideal world. This is just one of the infinite cases in this global neighborhood. Thousands are deprived of so many things that they do not even think they belong to a neighbourhood, this situation does not disprove the exposure of a neighbourhood, rather it poses a challenge to reduce alienation among neighbours.

Another main issue regarding global neighbourhood is ‘security’ which is addressed to global issues. Everyone on this planet should feel safe and protected, an expansion of global security that protects everybody not only individual states is needed. This would include banning nuclear, weapons and peacekeeping.

The world itself is becoming a neighbourhood which means that the nations, states and countries are no longer relevant. Everyone should work on how to make the world a satisfactory home for all its citizens. Global neighbourhood is about embracing this state of flux and our collective cultural identities will be less about where we are and more about what we believe in based on our connections.

Many young ones see their cultural identity as complex and flexible. For example, in his magazine “NiiJournal” the photographer Campbell Addy talks about his identity as a gay, British, Ghanaian man and he says: “In the UK I’m not British but ‘Black British’ and in Ghana I am British, not African. So who am I?.

There’s an interesting quote which states: “We can no longer make assumptions about what it means to be from a specific place” and it’s true, here’s another living example. A teenager in Ohio gets his inspiration from YouTubers in Mexico, he listens to London Grime on Spotify and follows funny Snapchatters in Brazil! This also confirms how we are globally influenced through the internet, we are sharing more social media than ever before.

Global neighbourhood is also affecting brands in a positive way, they are re-examining their approach to the world and they are involving these new spaces even more. The Tate Modern used the Switch House to put a greater focus on international artists not typically showcased on the global art stage and the slogan was “Art changes, We change”. The Lagos – based fashion label, Orange Culture, combines Nigerian fabrics and colours with urban western silhouettes.

The circulation of information around the world is having an effect on society and pushing people to change the way they see themselves. According to Mark Zuckerberg ‘The more we connect, the better it gets’. He is planning to open up the web to the two-thirds of the world’s population which is not yet online. His statement is majorly true, to be connected with the rest of the world from home allows people to see different things from other parts and if you want to know more about a different culture you don’t necessarily have to fly all the way to the place because someone there is already documenting and sending the information for free. However, states, as well as people have to change their ways of managing their affairs, they need to develop new approaches for the global neighbourhood in the interests of all.

Technology has been another major influence for this trend, by compressing distance and time, had made the world smaller. For example photographs and equipment which allows us to see what is going on in the space, outside this planet earth.

Global Ethic and leadership are two important factors for the global neighborhood to succeed, without them, frictions and tensions will multiply and strategies will fail.

To be global neighbours everyone needs to adapt new ways of living and viewing each other, as Barbara Ward wrote:

“The most important change that people can make is to change their way of looking at the world. We can change studies, jobs, neighbourhoods, even countries and continents and still remain much as we always were. But change our fundamental angle of vision and everything changes–our priorities, our values, our judgments, our pursuits. Again and again, in the history of religion, this total upheaval in the imagination has marked the beginning of a new life….a turning of the heart, a ‘metanoia,’ by which men see with new eyes and understand with new minds and turn their energies to new ways of living”.

Many people around the world, mostly the younger generation, willingly respond to this issues much more than their governments. Shared values can help people to see beyond clashes and act for a larger and mutual interest.

As impossible as it may sound, all humanity can sustain the basics values of respect for equality, justice, mutual respect and life. This could transform this global neighborhood based on economic exchange into a universal moral community where people are connected by interests or identity and everyone treats others as they would like to treat themselves.



In this module, we were asked to create a business card, a logo and a name. We had to promote our business or practise through social media and by networking. We got to know more about a different type of insurance, which we would need as a photographer.

As soon as we were introduced to this module I noticed that I never really thought about branding and how I want my logo, website etc to look like. So the first thing I changed was my logo as it wasn’t matching with the practice which I want to follow so I recreated a different logo. After showing it to different people I came up with different logos, yet I’m not happy with it still so I will still be working on my logo until I am happy with the final outcome. Then as I was working on my logo I started realising that the name I was using was not working so I had to reassess and think about the name and ended up leaving ‘Sdoks Photos’, which is the name I started up with. I thought that was the best one as it combines my name and surname and makes it shorter. Thanks to this module and the comment Rebecca Swift made about Instagram, I have started being very active on it by posting regularly and making sure I keep on showing my work as much as I can. Visiting lectures have been a big opportunity for me, I really like listening to them as they are a living example of how is the industry where I want to work in. The best visiting lecture we had so far, I think was Rebecca Swift from Getty Images as she also gave me advice on how I could improve my visual trend images and she also talked about interesting things I did not know about. Initially I had a whole different idea of how I wanted my website to look like but lately, I’ve changed my idea again and I’m still working on it. Before totally completing my website I have to be fully sure of my logo and name. I have successfully created an invoice which I honestly did not know anything about.

A few months ago I was lucky to have a portfolio review with Philip Haynes, I was really pleased by his comments not only towards my work but also how honest he was in talking about the fashion industry, making me understand that the fashion industry is a very competitive and tough one but if I persevere and with hard work I can get through. He really encouraged me.

However, despite all these positive outcomes from this module I also encountered some issues and I struggled to understand few things, like Twitter which might have helped me with promoting my work but I tried using it again after years and I still couldn’t understand it fully. The same with LinkedIn, I promised myself I was going to update my information this term but I still haven’t done it, the reason is that I wanted to update and improve my CV again before changing anything on LinkedIn. I did not create a letterhead, simply because I am still not too sure about the colours, fonts and style I want to use for my logo and website so I thought I would leave that till the end. For the model release form, I still haven’t been able to create my own so I’m still using a model release form which I downloaded from a site last year. Lastly, the big issue has been work experience. I still haven’t been able to get any work experience in the fashion photography field due to my secular work, I have so far helped few third-year students during their shoots but I’m aiming to find at least 2 assisting jobs by the end of this year.

Overall, Professional Practise really helps me to have a clear understanding of where I am at the moment, where I want to get and how and what I have to do to get there. The PDP form really reminds me of how time is flying and soon enough the future will be the present and if I really want to the reach the goals I have in 2, 3 or 5 years time I really have to start working from now