EVALUTATION

This module was divided into two section. The first part was about ‘Experience’ where we had to work both within and outside our programme area whereas in the second part we had to explore digital Magazine Design, moving image and motion.

We first started with creating a Cinemagraph, I did struggle a bit to create one because it’s so easy to make it wrong, starting from the filming part and also because I have never done it before but I’m sure that by persisting and trying more times I will understand it much more and it could look much better next time. However, I’m really happy we did this because I can use it in my future work to make it look much creative.

During our Wednesday lessons, we were also assigned little tasks like going around town and photographing colours that could make the rainbow and other objects that could look like letters and come up with the whole alphabet. We were usually into groups of 4 or less and I think these little tasks were challenges that helped me to have a quick eye in locating little and simple things quickly. It might have seemed a very easy task to achieve, but until you don’t think outside the box it can be slightly difficult, therefore I think they have been little useful tasks to do.

We then started doing the experiences, I really liked and had fun for the first experience, which was within my programme area, commercial photography, where we created two contrasting live photographic shoots, offering other students to have their portrait taken in 2 styles ‘Film Noir’ or ‘High End Fashion’. It really went well, I think not only for us but also the other students that came to have their picture taken had fun. I then went on to my next experience which was Contemporary Media Practise (Prisim), which wasn’t too bad, it was good as it involved some filming and editing and that’s what I was looking forward to do also the teacher explained everything well and was always ready to help and I did improve using Premier Pro, which is good because I had use it later on in my own course. The last experience was Growth, which wasn’t too bad too unlike the previous experience it did not include any filming and that was a bit strange, because  comparing the two experiences I would have expected this experience to have some filming included rather than the other one but it was the other way round, but it was still good because we used Premier Pro, which helped me once again to learn about the software even more.

Overall, I think the intent behind this whole experience project, was to help us learn new skills from other disciplines which we find interest in but don’t have the chance to study and I think it was a great idea of the college, because for example I used to do Media, loved filming and editing but decided to pursue photography, this was a good chance to go back into filming, to remember some skills I’ve learned in the past and improve them as later on in the year I had to use these skills. It was also a good way to experiment with something you’ve heard of but have no idea of what it is about, for example I would have loved to try the ceramic experience although I was not selected for that it could have been a great experience, even just to try to learn how it worked, as I was really curious to know. Also I chose the Prisim experience because I have never heard of that before and that made me curios but I now know what it is about. So I think this was a good idea the college had, however, I think it has to be elaborated much more and programmed well, although the intent was great it did not workout very well in terms of organisation and timing.

For the second section of this module we had to create a magazine layout, a video and a magazine layout with the video incorporated. I really did enjoy creating a video and magazine, I just struggled with understanding the brief as I wasn’t too sure of what the video had to be about, so I just based it on my Environmental Portrait which I took in the first term for the Editorial assignment. I think the video came up well, although I had to change the whole storyboard when I was editing, because I used my iPad to record the voice over and I thought it was loud enough but when I got to the editing bit, I noticed that by adding the music, you could not hear my subjects voice at all. I tried lowering the musics volume and increasing his voice but it still did not work so I had to take his voice out completely, which was a bit sad as we spent a whole day recording the voice. After taking his voice off, the whole video was not making sense anymore so I had to show and  ask my classmate what I could have added or removed to make it more significant and she suggested to change the song, to choose a song which had lyrics as I was initially using an instrumental track and then to add words or subtitles instead of him talking. I did so, and it turned up much better but I couldn’t include everything that he was saying as it would have gone over 3 minutes because the video had to be not less tha 1 minute and 30 seconds and not more than 3 minutes. So I just added short phrases he stated, which were relevent to the certain part of the video. This video is a little presentation of the guy I photographed for my environmental portrait. In this short video I tried to say something about his work, education and passion. I showed my final piece to my classmate and she liked it, so I know it is not great but I hope it is successful and makes sense. Although, I think with him talking over it would have looked so much better and the video would have said much more than it says now without the voiceover.        Overall, this project has been long but a very good way to expand our skills, and know much more than photography.

 

Cinemagraph

 

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HOW TO CREATE A CINEMAGRAPH STEP BY STEP

  1. Create a 30 seconds short video, make sure it is on a tripod and the camera is not shaking. else it will affect the editing after.
  2. On Photoshop go to Window > Workspace > motion
  3. Open the video and play it
  4. Choose a which part of the film to use
  5. To cut out what you don’t want to use and make it smaller grab the edge of the timeline
  6. Make sure you select a part where your subject is very still
  7. Move the file to the top
  8. Delete the Group video
  9. Select (CMND A + CMND J) duplicate
  10. Move the image so it is the same length as the video
  11. Copy the layer of the still image
  12. Create a layer mask on top of the layer
  13. Erase (E) the moving area and remember to work only on the top layer
  14. Adjust it with the Brush (B)
  15. Change exposure/contrast/saturation
  16. And export it as a gif

I created 3 different cinamegraph but these two look much better. I did struggle to make them because I think as soon as you get the filming wrong the whole cinemagraph won’t work and probably the fact that I have never done it before, made it even more difficult. I’m sure that by persisting and trying more times I will understand it much more. The editing part wasn’t too hard as I knew the tools well, but finding the right area to use and be really precise when editing it and making the loop look fluent is where I failed. I should have tried again as I think it would have looked better because I now know what I was doing wrong. I will definitely try this again in my own time as I think it is something I can use in my work to make it look more creative.

Interdisciplinary studies

THE EXPERIENCE

In this module we had to work both within and outside our programme area. For the first term I worked in the commercial photography sector which was good for me as it’s what I’m studying at the moment but for the second term I had to choose two other subjects to do and I chose Growth/Film and Prism.

EXPERIENCE 1

In the first term with my photography class we created two contrasting live photographic shoots, offering other students to have their portrait taken in 2 styles ‘Film Noir’ or ‘High End Fashion’.

Film Noir: is a cinematic term used to describe stylish Hollywood crime dramas, which was represented a11397_tretij-chelovek_or_the-third-man_1520s dark, seductive and in black and white. It developed during and after World War II because of the post-war atmosphere of anxiety and suspicion. Movies like ‘Lift To The Scaffold’ and ‘The Third Man’ are well-known film noir films. To create the same film noir feel in our photos we had to consider some factors and what we can use to gain such effects. These picture had to be moody dark and dramatic. We had to think about cinematic scene which we then recreated with still photos. We used black and white effects, props, low-key lighting and continuous lighting to create the atmosphere we also created a lot of contrast and shadows.

 

My group and I worked well and enjoyed creating these photographic scenarios, I like how we recreated window blinds with tape and played a lot with the lighting and shadows. We initially used one key light and then we used two controlled speedlight flash.

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Pop Art Fashion Photography:  pop art itself emerged in the 50s, and with time it has been used a lot in the fashion industry. It is a self-reflexive expressionist movement and it introduces aspects of mass culture. Pop art employed familiar mass culture imagery from advertisements to other banal objects, wrapping it into bold colour combinations. Richard Hamilton, defines it as “popular, transient, expandable, low-cost, mass-produced, young, witty, sexy, gimmicky, glamorous, big business”. Pop artist introduced a bright palette of colors and print definition form, which were used as the inspiration by many designers at that time and now.

I really had fun in creating a pop art fashion shoot and I’ve learnt that lighting up coloured background is much complicated that lighting a plain white or black background and also you have to make sure your subject is either in contrast with the background or to complement it. The use of colourful furry unusual props makes the pictures look even better.

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The day we offered other students to have their portraits taken we had two groups, one was running the film noir and the other the pop art fashion. I was in the Fashion one. I really enjoyed the experience also because we had the chance to experiment other activities on the day. It was really fun and  we all had the chance to take pictures, set up lights and suggest poses.

BAIS300-Experience-1-of-3 (196 of 326)

 

EXPERIENCE 2

Contemporary Media Practice – Prism

I did chose to do this subject even if it wasn’t my first choice because I knew it had some filming and editing involved so I could improve and remind how to edit videos as I used to do it and the name ‘Prism’ did catch my attention.
The brief was tScreen Shot 2017-04-26 at 17.22.32.pngo produce a 60 second video of art that celebrate
es artistic practices within a commercial framework. We had to create
something that is both visually creative and challenging but would also be suitable within a commercial model. The subject of our film had to be one of the creative disciplines that are studied here at PCA. This had to be represented through development of our own abstract perspectives. We had three weeks to do this, in the first week after a brief into of the whole subject and explanation of what it was about we were put into groups of two and had to develop our work by exploring and researching ideas, themes related to the discipline we decided to choose and style of film you plan to make.Screen Shot 2017-04-26 at 17.22.41.png

We decided to go for photography and show the evolution of photography. I initially had an idea of how I wanted it to result but the final piece was not what I expected probably because the filming wasn’t good and we did not plan our storyboards right. So in this first week we planned our storyboards ready and planned everything so we would be ready to film the next week.  The second week we filmed and also created some images to add-on our video on Photoshop and after we started editing our footage on Premier Pro. In the last week we finished the editing and showed our final piece to the rest of the class.

For this project, I think my classmate and I organised ourselves well, as we only had 3 weeks, in fact we were able to finish and present everything right on the deadline. We did encounter problems when filming and also during the editing. I admit I did struggle with using Premier Pro, although teachers where there to help because I used to use Final Cut all the time so I thought it was similar but I’ve learnt that the two softwares are not as similar as I thought as many shortcuts and tools which are used are different.

Overall, though, it was a good experience and the teacher did a good job and was always available to help and explain everything to us and I did improve my Premier Pro skills.

You can find the final video on :

2016-17 > Interdisciplinary Studies > Sandra

“Laura and Sandra (Contemporary Media Practice Film)MVI_0231_1”

EXPERIENCE 3

Film/Growth

This was the final experience and I did choose to do this, for the same reason I chose prism as I knew it would have helped me improve my filming and editing skills. For this experience we had to make a 60 second film/video loop to form part of a large installation.

During the first week we had a brief into on why we chose to do ‘Growth’, we worked on the concept of ‘Growth’, where everyone wrote what came to their mind when they heard the word ‘Growth’ and we watched some videos to give us an idea and did a direct animation workshop, where we were given a strip of clear film or film which already contains images and we scratched it in different ways and then played it through an old film  machine. In the second week we worked with found footage, and animation examples, to complete our short 1 minute film. In my group we looked for clips on the internet and downloaded them and we used the other short scratched film and combined them together on Premier Pro to create a final video.

The third and final week  we had a critical screening of each film, and final exhibition on 9 screen video wall.

 

Overall, I did enjoy this project, once again my editing skills in Premier Pro has been improved as I feel more confident in using basic tools and shortcuts, I did enjoy the film scratching although I don’t think I can use this skill in my own practise.

You can find the final video on :

2016-17 > Interdisciplinary Studies > Sandra “Laura+Sandra(Growth Film).MOV ”