What is subculture & Style?
a cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture.
Subcultures then and now.
e.g if you are dressed like a skater does not mean you are a skater, whereas back in the 80s if you were dressed like a skater it meant you were one of them. Skaters now listen to any music they don’t have a specific genre of music.
My group and I chose to look more into Skaters
(Subcultures & Style: To be presented in the style of a feature in a publication such as ID Magazine or Dazed & Confused )
The image of the skateboarder as a rebellious, non-conforming youth has faded in recent years. Certain cities still oppose the building of skateparks in their neighborhoods, for fear of increased crime and drugs in the area. The rift between the old image of skateboarding and a newer one is quite visible: magazines such as Thrasher portray skateboarding as dirty, rebellious, and still firmly tied to punk, while other publications, Transworld Skateboarding as an example, paint a more diverse and controlled picture of skateboarding. Furthermore, as more professional skaters use hip hop, reggae, or hard rock music accompaniment in their videos, many urban youths, hip-hop fans, reggae fans, and hard rock fans are also drawn to skateboarding, further diluting the sport’s punk image
Background.. late 40’s California , surf – skate board
Other uses and styles
The use of skateboards solely as a form of transportation is often associated with the longboard. Depending on local laws, using skateboards as a form of transportation outside residential areas may or may not be legal. Backers cite portability, exercise, and environmental friendliness as some of the benefits of skateboarding as an alternative to automobiles.
The United States Marine Corps tested the usefulness of commercial off-the-shelf skateboards during urban combat military exercises in the late 1990s in a program called Urban Warrior ’99. Their special purpose was “for manoeuvring inside buildings in order to detect tripwires and sniper fire”.r
Tram boarding is a variant of skateboarding that uses a board without the trucks and the wheels on a trampoline. Using the bounce of the trampoline gives height to perform tricks, whereas in skateboarding you need to make the height by performing an ollie.
Swing boarding is the activity where a skateboard deck is suspended from a pivot point above the rider which allows the rider to swing about that pivot point. The board swings in an arc which are a similar movement to riding a half pipe. The incorporation of a harness and frame allows the rider to perform turns spins all while flying trhough the air.
One of the early leading trends associated with the sub-culture, of skateboarding itself, was the sticky sole “Slip-On” Skate shoe, most popularised by Sean Penn’s skateboarding character from the film Fast Times at Ridgemont High. Because early skateboarders were actually surfers trying to emulate the sport of surfing, at the time when skateboards first came out on the market, many skateboarded barefoot. But skaters often lacked traction, which led to foot injuries. This necessitated the need for a shoe that was specifically designed and marketed for skateboarding, such as the Randy “720”, manufactured by the Randolph Rubber Company, and Vans sneakers, which eventually became cultural iconic signifiers for skateboarders during the 70s & 80’s as skateboarding became more widespread.
While the skate shoe design afforded better connection & traction with the deck, skateboarders themselves could often be identified when wearing the shoes, with Tony Hawk once saying, “If you were wearing Vans shoes in 86, you were a skateboarder. As it eventually became more apparent that skateboarding had a particular identity with a style of shoe, other brands of shoe companies began to specifically design skate shoes for functionality and style to further enhance the experience and culture of skateboarding including such brands as; Converse, Nike, DC Shoes, Globe, Adidas, Zoo York and World Industries. Many professional skateboarders are designed a pro-model skate shoe, with their name on it, once they have received a skateboarding sponsorship after becoming notable skateboarders. Some shoe companies involved with skateboarding, like Sole Technology, an American footwear company that makes the Etnies skate shoe brand, further distinguish themselves in the market by collaborating with local cities to open public Skateparks, such as the Etnies skatepark in Lake Forest, California.
Magazines: ID magazines .. dazed and confused magazine
OUR FINAL ONE